Brand Strategy Development:

• Develop and implement a global brand strategy aligned with SYSTEM 3E's global business goals and growth plans.

• Define and precisely position the brand, messaging, and values, ensuring consistency across all channels and target markets (ES, PT, US, AU, PL, NL, KO, CA, IT, HR, UK).

• Conduct market research and competitive analysis to identify opportunities for brand differentiation and business growth.

• Manage the brand budget for CEE markets (creation, revision, and execution).

• Identify opportunities to maximize impact and ROI within the allocated budget.

• Plan and oversee events in designated markets, including brand-building events, international trade shows, meetups, conferences, and events for clients and business partners.

• Oversee the creation of engaging brand campaigns, brand story initiatives, and sales activations to increase brand recognition and trust in key markets, utilizing both traditional and digital channels.

• Identify potential business opportunities and manage relationships with acquired contacts through CRM tools (Hubspot).

 

Referral Marketing and Case Studies:

• Organize and oversee events in the CEE region, ensuring all elements are delivered seamlessly and meet SYSTEM 3E's global brand standards.

• Collaborate closely with SYSTEM 3E's regional sales teams and associated agencies to achieve brand development goals and execute the business plan.

• Work with regional marketing agencies to strategically promote the brand in designated markets, maximizing the impact on credibility and lead generation.

 

Brand Metrics and Data Analysis:

• Establish and monitor key metrics for analyzing and reviewing the effectiveness of branding campaigns.

• Analyze brand performance data and market trends to make strategic decisions and identify areas for improvement.

• Prepare regular reports for the management team, showcasing the impact of brand initiatives on business goals.

 

Cross-functional Collaboration:

• Build strong relationships with institutional partners (PAIH, Chambers of Commerce, Ministries of Construction and Infrastructure in the respective countries) and other partners, such as resellers, distribution partners, and business partners.

• Collaborate with the graphic design team to develop high-quality visual and multimedia content supporting brand goals.

• Work with regional marketing teams to develop branding campaigns tailored to local market expectations.

 

Public Relations and Global Communication:

• Oversee the development and implementation of PR and media relations strategies to increase brand visibility and reputation in the respective markets.

• Manage relationships with magazine publishers, online platforms, and media partners to strengthen brand messaging.

• Serve as a key brand spokesperson, representing SYSTEM 3E at international trade shows, public expert appearances, and media interviews.

 

Leadership and Team Development:

• Ultimately build a brand management team for the designated markets.

• Manage, mentor, and develop the subordinate team.

• Foster collaboration in an innovative work environment, encouraging the team to experiment with new ideas and out-of-the-box approaches.

• Set clear goals and performance indicators for the brand management team, regularly reviewing results and providing feedback.

 

Qualifications:

• Bachelor's degree in marketing, business, communication, or a related field.

• Minimum of 7 years of brand marketing experience, including at least 5 years in a managerial role, preferably in B2B/technology/construction/innovation sectors.

• Proven track record of successfully developing and implementing effective brand strategies that increase awareness and trust in CEE markets.

• Excellent understanding of marketing activities (lead generation, inbound, outbound, advertising, brand awareness, digital marketing) and a solid knowledge of sales processes and sales cycles—supported by industry certifications or diplomas.

• Proficiency in defining and analyzing metrics to measure campaign success.

• Experience working with external agencies (PR, media, events) and coordinating complex projects involving various stakeholders across different geographical locations.

• Results-oriented with a motivation to achieve KPIs and efficiency.

• Strong analytical skills and the ability to turn data into actionable insights.

• Strong leadership skills and experience in managing and developing a high-performing team.

• Excellent communication skills with the ability to craft compelling brand narratives.

• Ability to work in a dynamic, fast-paced international environment and manage multiple projects simultaneously.

• Passion for innovation and staying up-to-date with industry trends.

• Self-motivated, disciplined, with the ability to multitask and prioritize actions based on strategic goals.

• Fluent in English and Polish.

• Familiarity with Hubspot CRM or Salesforce.